Bachelor of ScienceManagement, Entrepreneurship and Business Administration (Online)
If you’re ready to change course and get on the fast track, you owe it to yourself to check out our online bachelor’s degree program with concentrations in Digital Marketing and Business Analytics.
This Bachelor of Science program prepares the student for a successful career in the modern job market by teaching them how to recognize opportunities and create value in both new and existing organizations.
This program draws on three disciplines providing skills in Entrepreneurship, Managerial Decision Making, and Business Administration, and prepares the student to take leadership, management, and entrepreneurial roles in the public and private sectors. The student is taught skills such as strategic thinking, motivating and managing nationally and internationally diverse workforces, building and leading team efforts, negotiating successfully, and instituting planned change in organizations.
MEBA is a high quality business program advancing research at the intersection of innovation, leadership and entrepreneurship.
- 100% online
- High-tech focused
- Taught by award-winning business leaders who are also respected educators
- Part-time and full-time options
But, best of all, it prepares you to seize today’s – and tomorrow’s – most exciting career opportunities in fields experiencing double-digit growth. That’s an excellent return on your investment in yourself and your future. A college degree in Management opens doors. But a degree that also includes eBusiness, Digital Marketing, and Business Analytics prepares you for both today’s and tomorrow’s best job opportunities. Some of the careers with the largest growth potential include Business Analyst, Market Research Analyst and Digital Marketing Manager.
Graduates of the Bachelor of Science in Management, Entrepreneurship, and Business Administration program are able to:
- Recognize business opportunities and identify competitive advantages;
- Plan business operations, new organizational processes and entrepreneurial ventures;
- Effectively lead and participate in teamwork to build exceptional organizations; and
- Describe and resolve ethical, legal and social factors when solving modern business problems
- Business Analytics
- Digital Marketing
Stephen Penn, DM, PMP Associate Professor of Business Analytics & MEBA Program Lead
Full Time Faculty
Assistant Professor of MEBA
Assistant Professor of Cognitive Analytics
Corporate Faculty (MEBA)
Corporate Faculty (Project Management and MEBA)
The following ten courses comprise the required core courses of Management, Entrepreneurship and Business Administration program. The credit value of each course appears in parentheses ( ).
The goal of this course is to introduce entrepreneurship concepts by providing insight into entrepreneurial processes-from finding and evaluating good business opportunities to new venture start-up and growth issues-and entrepreneurial behavior, a critical success factor in new venture creation. The student will learn how businesses are structured and study data from business operations. The student will analyze and evaluate business data to make decisions. The student will learn how to use spreadsheets for analysis to make informed decisions, use written communication to justify those decisions, and deliver oral presentations to communicate those decisions.
The student learns the basic concepts and standards underlying managerial accounting systems. The student learns how to produce income statements, balance sheets, and cash flow statements. The student also learns how these documents describe the state of the firm in terms of revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The emphasis of this course is for the student to understand the internal operations of a firm and how those operations are reflected in documentation
Marketing is defined as the process of getting the right products to the right people, at the right place, time, and price by using the most effective promotional course of action. Marketing is also defined as providing goods and services that meet or exceed expectations of potential consumers’ needs and wants. The student will learn what makes a company embrace ethics in professional decision-making; what encourages corporations to become socially responsible; what the processes are for product concepts, product development, and types of consumer products and services; how companies research the market, configure market segmentation, and target their market; and how companies develop online marketing strategies in order to target consumers and businesses.
This course covers the use of entrepreneurial capabilities to develop new ventures, products, and processes. These concepts can be used with start-ups or within an established organization. The student is introduced to some of the core concepts and analytical tools used in entrepreneurship as part of a strategy for growth, updating a company’s offerings, or developing totally new products. In order to instantiate these changes, the student will integrate services, markets, internal processes, quality, community relationships, and customer experience.
This course provides the student with general and applied decision theory. Decision making processes and biases are discussed within individual, group, and organizational levels. The student learns how decision biases can be leveraged to predict and “nudge” behavior and to improve impressions. Ethical considerations are also discussed
The purpose of this course is to define fundamental legal terminology regarding contracts, torts, property, and wills, as well as differentiate between business ethics and legal issues. The course provides the student with foundational information about the U.S. legal system and dispute resolution and their impact on business. The major content areas will include general principles of law, the U.S. Constitution, legal systems, the relationship between law and ethics, contracts, sales, torts, agency law, intellectual property, and business law in the global context.
This course introduces the student to the tools and mindset required to be an innovator and an entrepreneur. Through innovation, design thinking, and entrepreneurship, this course leads the student through the processes used for finding problems worth solving and mobilizing the resources to solve them.
This course builds on MEBA 225 Accounting. The student will learn how to analyze firms’ financial statements and disclosures and determine how to use financial statements in valuation of a firm’s strategy and future. This course is very applied and will use data from a variety of sources, especially data generated from the student’s experiential projects. The student will acquire an understanding of both the “how” of accounting procedures and the underlying reasons “why” these practices are adopted. These skills are essential for pursuing a broad range of professions in management, analysis, entrepreneurialism, law, and finance.
This course provides the student with the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. By completing this course, the student is in a position to create an activity plan to bring their brand strategy to life – both externally towards consumers and internally to employees.
To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student will examine critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions.
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